Home Stories
for IKEA
Home Stories is a video series exploring homelife rituals to challenge IKEA workers’ perceptions of personal spaces.
We captured eight diverse stories (across many formats) - shooting four bespoke narratives and repurposing four from existing footage to maximize both authenticity and budget.
These honest and intimate films capture personality through candid shots, showcasing the unique individuals we cast and their extraordinary lifestyles. Serving as a guide for other creators, our videos earned the top spot in the docu-series playlist, shaping a new perspective on home life.