Normal for Me

for Avon Worldwide

For Avon’s 30th year supporting breast cancer awareness, our campaign was global. That meant the idea had to be translatable (resonating with diverse cultural perspectives on women’s health), easy to act on, and easily sharable by Avon’s Beauty Reps to create exponential reach.

Because every boob is different, we encouraged women to know what’s normal for them, so they’d notice any changes to seek further advice promptly.

Our memorable three-word descriptions sparked intrigue, generating earned media impressions. The campaign reached over 30 million people through print and online media in Poland alone, and won a Silver Anvil Award for Avon Philippines.