Live music connects us.
It’s about belonging, identity and sharing emotional experiences.
The problem?
PITCH WORK
0.5%
OF FESTIVAL CROWDS IDENTIFY AS DISABLED
Live music should be for everyone, so how can Smirnoff level out the playing field?
THE IDEA
Let’s give festival goers a way of tuning into their own needs.
THE ACTIVATION
Welcome to Smirnoff Levels, where you pick the vibrancy of your festival experience.
We’ll use converted shipping containers to shape curated musical worlds with bespoke food, drinks, DJs and more.
LEVEL 21
L&F
signature drinks & nibbles
big zingy flavours for detty dancefloors
L&F
signature drinks & nibbles
lil’ comforts for mellower times
thrills n frills
maximalist | kaleidoscopic | electric
sub zero
zen den
soothing | flow | reset
FINDING YOUR LEVEL
Decoding and understanding festival information in a new, busy place is stressful.
So let’s draw on the tips and tricks from the busiest places in the world.
We’ll use traditional airport information boards to help festival goers pick their vibe.
PITCH PARTNERS
